Google, Cablevision Challenge Wireless Industry's Business Model
by: Ryan Knutson, Alistair Barr, and Shalini Ramachandran
Jan 27, 2015
Click here to view the full article on WSJ.com
Click here to view the video on WSJ.com
TOPICS: Innovation
SUMMARY: Google and Cablevision Systems are preparing new cellphone services that would turn the wireless industry's business model on its head, increasing pressure on companies already dealing with a price war. Related article: Cablevision's service, dubbed "Freewheel," will take advantage of the 1.1 million Wi-Fi hot spots the company has deployed in its greater New York service area since 2007.
CLASSROOM APPLICATION: Students can conjecture about the effect of the introduction of wireless service using Wi-Fi hot spots and cellular connections on the price of wireless service.
QUESTIONS:
1. (Advanced) Distinguish the types of consumers who use 'Wi-Fi only,' 'Wi-Fi first,' and cellular wireless service. Conjecture on the price elasticities of demand for these different types. How would the consumer price elasticities of demand affect the equilibrium prices of these services?
2. (Introductory) How would the increasing popularity of 'Wi-Fi only' service affect the equilibrium prices of cellular service?
3. (Advanced) What are "sunk costs"? Are the costs of constructing cellular networks fixed and sunk? How do large fixed and sunk costs required to offer a service affect entry into an industry? How does limited entry affect equilibrium prices?
4. (Advanced) What is "normal economic profit"? Does the limited entry resulting from large fixed costs of entry imply that the firms operating in an industry earn above normal economic profit? Are cellular companies earning above normal economic profit?
Jan 27, 2015
Click here to view the full article on WSJ.com
Click here to view the video on WSJ.com
TOPICS: Innovation
SUMMARY: Google and Cablevision Systems are preparing new cellphone services that would turn the wireless industry's business model on its head, increasing pressure on companies already dealing with a price war. Related article: Cablevision's service, dubbed "Freewheel," will take advantage of the 1.1 million Wi-Fi hot spots the company has deployed in its greater New York service area since 2007.
CLASSROOM APPLICATION: Students can conjecture about the effect of the introduction of wireless service using Wi-Fi hot spots and cellular connections on the price of wireless service.
QUESTIONS:
1. (Advanced) Distinguish the types of consumers who use 'Wi-Fi only,' 'Wi-Fi first,' and cellular wireless service. Conjecture on the price elasticities of demand for these different types. How would the consumer price elasticities of demand affect the equilibrium prices of these services?
2. (Introductory) How would the increasing popularity of 'Wi-Fi only' service affect the equilibrium prices of cellular service?
3. (Advanced) What are "sunk costs"? Are the costs of constructing cellular networks fixed and sunk? How do large fixed and sunk costs required to offer a service affect entry into an industry? How does limited entry affect equilibrium prices?
4. (Advanced) What is "normal economic profit"? Does the limited entry resulting from large fixed costs of entry imply that the firms operating in an industry earn above normal economic profit? Are cellular companies earning above normal economic profit?
Reviewed By: James Dearden, Lehigh University
labels = elasticity, pricing
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