Monday, February 22, 2016

Does the gender of the seller affect the price buyers are willing to pay?

The article says, "Yes": https://www.theguardian.com/science/2016/feb/19/ebay-study-shows-online-shoppers-are-subconsciously-sexist.

Questions.

  1. Does the evidence indicate that buyers are irrational? If not, what other explanations exist?
  2. How could a savvy buyer take advantage of these differences in price?

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