"Tesco is limiting shoppers to three iceberg lettuces, as bad weather in Spain caused 'availability issues'.
"Morrisons has a limit of two icebergs to stop 'bulk buying', and is limiting broccoli to three heads per visit.
"Prices have also risen, with Lidl's iceberg lettuce up to £1.19 from 42p."
This is a textbook case of the types of things that happen when supply decreases. Here are two questions to ponder.
- Would Tesco and Morrisons need to limit shoppers if they increased price even more?
- Why do Tesco and Morrisons limit the increase in price and restrict how much shoppers can buy instead of raising price even more?
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